HowGood is an independent research organization dedicated to improving our food system by empowering shoppers to make more sustainable choices.

Look for our HowGood rating, Good, Great or Best on our shelves to find foods that are better for you, your family, and the world.

They partnered with farmers and food industry experts to develop a research framework to tell the story behind your food. HowGood’s research starts with the farmers who grow your food and follows every step on the path to your plate in order to assign each product a simple rating of Good, Great, or Best. They make it easy to find foods that are better for you, your family, and the world.

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