Natural
Natural foods produced by leading natural/organic companies do not contain hydrogenated or partially hydrogenated oils (otherwise knows as trans-fats), artificial preservatives, additives, colors, flavors, sweeteners, bleached or bromated flour, refined sugar or HFCS, MSG, vanillin, or cottonseed oil. These foods typically have low or no modified starches.
Ellwood’s stringent quality standards ensure that products labeled “natural” meet these criteria. However, if you’re shopping elsewhere, be sure to check ingredient lists, as there is not a “natural” certification and any product can reference “natural” regardless of its ingredients.